Michael McCluskey, VP of Marketplace at Lowe's, drops bombshells about how they launched their marketplace faster than anyone expected and why traditional retail is dead. From competing with Amazon's drone delivery to the shocking truth about why most marketplace projects fail, this conversation reveals the inside strategy of America's second-largest home improvement retailer.

Key Revelations:

How Lowe's launched their marketplace in under 4 months (most take years)

Why Amazon's grocery strategy is failing vs Walmart

The "set it and forget it" marketplace myth that kills businesses

Inside look at Lowe's $ [____] million digital transformation

Why traditional merchants are panicking about marketplace sellers

Chapters:

0:00 - Introduction

2:47 - Headline Hangover: Sponsored by CRSTL

16:35 - Michael McCluskey Introduction (VP of Marketplace, Lowe's)

20:11 - The Lowe's Marketplace Strategy: Who It's Really For

1:04:13 - Closing Thoughts & What's Next for Lowe's

Why This Matters: Lowe's marketplace strategy could reshape how traditional retailers compete with Amazon. Their approach to seller onboarding, associate training, and omnichannel integration reveals the playbook other retailers desperately need.

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