Apps Expert DESTROYS Common Mobile Marketing Myths (75% of Ad Spend Goes Where?!) | Watson Weekend LIVE w/ Sue Azari
Sue Azari, a distinguished e-commerce executive at AppsFlyer, exposes the shocking truths about mobile app marketing that most retailers are getting completely wrong. From why your "best customers" might not be what you think to the real reason Temu is terrifying luxury brands, this conversation reveals the mobile strategies that actually drive revenue.
🔥 Mind-Blowing Revelations:
75% of mobile ad spend goes to remarketing (not acquisition!)
Why the "best customers download apps" theory is backwards
The Day 1 login metric that predicts lifetime value
How Temu became the #1 downloaded shopping app globally
Why luxury brands are scared of $2 impulse purchases
The "side of the desk" problem killing app strategies
Chapters:
0:00 - Intro
2:46 - Headline Hangover: Sponsored by CRSTL
20:16 - Sue Azari Introduction (AppsFlyer E-commerce Expert)
34:15 - Apps as Loyalty Program Hubs: The Future Strategy
57:35 - Organizational Strategy: Who Should Own Apps?
1:02:44 - The Temu Warning: Why Every Retailer Is Terrified
💡 Why This Matters: Mobile apps aren't just another channel—they're becoming the primary battleground for customer loyalty. Sue's insights from working with global brands reveal the strategies that separate winners from losers in mobile commerce.
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The Watson Weekend is sponsored by Mirakl.
