David Baker, CDO at Beekman 1802, spills the secrets behind TikTok Shop's explosive growth from political campaign tactics to beauty brand domination. From Obama's digital team strategies to becoming the #5 retailer in America, this deep dive reveals what actually works.

🔥 Key Takeaways:

Why TikTok Shop beats Instagram/Facebook 10:1 in social commerce

The "visual hook" formula that drives viral product sales

Why you need 10X more content than you think (and why most fails)

How to turn influencers into a sales funnel, not just marketing

The 3-second rule that makes or breaks TikTok success

Why "authentic" beats "polished" every single time

CHAPTERS:

00:00 Intro

02:29 The Headline Hangover

17:33 David Baker Joins the Show

22:18 Content Volume Reality Check (10X More Than You Think)

34:12 Authenticity vs Production Value

44:58 The Real Cost of TikTok Shop Success

56:40 Political Campaign Tactics for Brand Building

Perfect for: Brand managers, e-commerce leaders, social media marketers, and anyone trying to crack the TikTok Shop code.

The Watson Weekend is sponsored by Mirakl.

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