Get the latest Shopify news and updates in 2023! In this article, we’ll explore Shopify’s current state, its ambitions and innovations, and the challenges it must overcome to maintain its leadership position in 2023.

This article attempts to unpack all the mystery surrounding Buy With Prime and Shopify’s current stance on it.

We will answer a number of questions in this article including why Amazon introduces Buy With Prime, and why Buy With Prime and Shopify are on a collision course!

This two-part series will introduce the problem to you, discuss the issues with Amazon First-Party (1P) Sales, and how Amazon Third-Party (3P) sales can help break the logjam. In particular, this series is designed for the thousands of brands out there with a multi-million dollar 1P business but for one reason or another have resisted Amazon 3P, but are now feeling squeezed.

Although Shopify and Amazon aren’t direct competitors today, their moves certainly suggest otherwise. And whether you are an investor or business owner in the eCommerce industry, it is critical that you pay attention to how this ongoing battle is playing out.