Yotpo Acquires Coho AI to Build AI-Powered CDP

SaaSPlatforms
Written By Rick Watson

Yotpo is an e-commerce marketing platform that helps businesses collect, manage, and utilize user-generated content (UGC), such as reviews and ratings, to enhance their online presence and customer engagement.

Coho AI is a product-led revenue platform that helps software-as-a-service (SaaS) companies optimize their revenue opportunities by leveraging product usage data.

Retention marketing platform has announced the acquisition of Coho AI, a customer data platform, for an undisclosed amount. This by itself would be normal mergers and acquisition news, yet, reportedly, Coho AI shut down in Israel after struggling to find a business model and is reportedly considering selling its intellectual property. Coho AI's team of a dozen will be joining Yotpo. Coho AI will be integrated into Yotpo's platform, enabling personalized engagement.

Yotpo: Yotpo Acquires Coho AI to Build the Most Actionable AI-Powered CDP for eCommerce

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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