Huge Absorbs Hero Digital, Expands Capabilities

Platforms
Written By Rick Watson

Hero Digital is a Salesforce Multi-Cloud solution partner with deep expertise across the platform: Sales, Service, Experience, Marketing, Data, and Commerce.

Huge is a design and technology company that creates digital products and experiences with AI for growth and efficiency.

Brooklyn-based digital design agency Huge is integrating Hero Digital, a Chicago-based specialist in performance marketing and commerce. Huge is scaling its ability to deliver end-to-end solutions for clients by uniting with Hero Digital under the Huge brand. This is part of the December 2024 transaction in which Interpublic sold Huge to AEA Investors, a public equity fund.

Adweek: Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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