Unilever Acquires Men's Personal Care Brand Dr. Squatch

Retail
Written By Rick Watson

Unilever is a multinational consumer goods company with a wide range of products across food, beverages, beauty, personal care, and home care categories.

Dr. Squatch is an American personal care company focused on men's grooming products, emphasizing natural ingredients and "manly" scents.

Unilever has announced that it has signed an agreement to acquire Dr. Squatch from private-equity firm Summit Partners for a reported $1.5 billion. Unilever gains a complimentary piece in its portfolio in premium and growth sectors.

Marketing Dive: Unilever acquires Dr. Squatch, valuing brand’s viral marketing to Gen Z men

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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