An e-commerce platform promoting women’s businesses.

TheWMarketplace, an eCommerce marketplace promoting women’s businesses has raised $1.4 million dollars.  Mission-driven, specific marketplaces can thrive if they dive deep into a particular niche and care more about the needs of their audience  than larger marketplaces.  It can also go sideways quickly if there is no real merchandise differentiation, however.

GeekWire: How a ‘Wonder Women’ party and an Amazon vet helped this e-commerce startup raise fresh funds