TheWMarketplace raises $1.4 million

Marketplaces
Written By Rick Watson

An e-commerce platform promoting women’s businesses.

TheWMarketplace, an eCommerce marketplace promoting women’s businesses has raised $1.4 million dollars.  Mission-driven, specific marketplaces can thrive if they dive deep into a particular niche and care more about the needs of their audience  than larger marketplaces.  It can also go sideways quickly if there is no real merchandise differentiation, however.

GeekWire: How a ‘Wonder Women’ party and an Amazon vet helped this e-commerce startup raise fresh funds

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

Firework Raises $150 Million in Funding Round Led by SoftBank
Next

Klarna Looks for New Funds at Lower Valuation