STG To Acquire Movable Ink

SaaSPlatforms
Written By Rick Watson

Movable Ink personalizes every customer engagement through automation and artificial intelligence.

STG is a private equity partner to market-leading companies in data, software, and analytics.

Private equity fund STG announced that it has acquired content personalization platform, Movable Ink. No financial terms were disclosed. Vivek Sharma will remain as Chief Executive Officer, alongside the rest of the Movable Ink leadership team.

STG: Movable Ink Announces Definitive Agreement to be Acquired by STG

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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