Dotdigital Group Acquires Social Snowball for $35M

SaaSPlatforms
Written By Rick Watson

Dotdigital Group is a leading provider of cross-channel marketing automation technology to marketing professionals.

Social Snowball is an influencer management platform designed to help e-commerce businesses accelerate growth by turning prospects, customers, influencers and affiliates into brand advocates who promote products in exchange for commission or rewards.

Business Wire: Dotdigital Group plc Acquires Influencer, Affiliate and Referral Marketing Platform Social Snowball for USD $35m

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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