Retail Rick Watson Retail Rick Watson

Walmart In Talks to Buy Vizio TV - Not Clear It Will Work: "It's The Streaming Apps Stupid"

Walmart's potential acquisition of Vizio signals a foray into TV advertising, but challenges lie ahead. While access to Vizio's TV operating system opens new advertising avenues, Walmart faces stiff competition from industry leaders like Amazon and Google. The article explores the implications of this move and Walmart's strategy in navigating the complex landscape of advertising.

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