Buying new tools isn't enough. Learn why process re-engineering is the hardest form of leadership, how to move beyond "try AI first," and why employee measurement is essential for transformative growth.

In my writing and content production, I focus on providing valuable insights to a mid-market and enterprise-level eCommerce audience, including brands, retailers, marketplaces, agencies, and investors. My content is designed to help decision-makers make better choices, gain new perspectives on familiar topics, and uncover important truths.