Ryder's Comprehensive eCommerce Study Contains a Few Must-Reads

Supply Chain
Written By Rick Watson

I was perusing Ryder System, Inc. E-Commerce Consumer Study and found a few nuggets that stood out to me from the comprehensive look offered:

* 71% of shoppers reported using Buy Online Pickup in Store to avoid shipping fees (8% more than last year!)

* Almost 60% of shoppers won't make a purchase without a free return policy (!!)

* 62% of online shoppers use loyalty/rewards point more during the holiday season than during the rest of the year (12% than previous year)

and of course, re-confirmation of what we know and love, namely "Free" is still the most powerful word in the English language:

* 76% of shoppers said "Free Shipping" plays the biggest role in deciding where they purchase (!!!)

These stats and more can help frame investment, validate thinking, and challenge assumptions out there.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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