Special Episode from Shopware Partner Day – Inside B2B Growth: Smith Commerce on Scaling Smart

Today’s Watson Weekly is a special edition that is one of a series of three interviews  recorded at Shopware’s Partner Day on April 24th, 2025.  These were recorded in the basement of a German beer hall and restaurant, so I think those interested in the digital commerce complexity of serving manufacturers and distributors should find it a lot of fun.

In this special edition of the Watson Weekly, Rick Watson heads to the basement of a German beer hall at Shopware's Partner Day to sit down with Rob Miller of Smith Commerce. Together, they explore the intricacies of modern B2B digital commerce—from account hierarchy challenges and dynamic pricing rules to the evolving role of CRM. Rob shares real-world insights from years of working with wholesale distributors and manufacturers, including the critical role of AI in orchestrating complex systems. Tune in for a grounded, behind-the-scenes take on the future of enterprise commerce and why embracing change is easier than ever before.

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Did you know that RMW Commerce has another podcast? Check out The Watson Weekend for an unfiltered and lively eCommerce chat each week with me, Rick Watson, my co-host Jess Lesesky, and an array of interesting guests and topics. All focused on eCommerce.  You can find the Watson Weekend by searching for it on iTunes, Spotify, or Youtube.

That’s all for this week! Till next time Watsonians.....

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Hi, I’m Rick Watson, CEO and Founder of RMW Commerce Consulting and host of the Watson Weekly podcast - your essential eCommerce Digest.  

Our production partner for the series is Podcast on the Fly. This podcast is produced by RMW Commerce.

To hear new episodes of the show every Monday morning, subscribe now at rmwcommerce.com/watsonweekly and wherever you get your podcasts.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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May 12th, 2025: Shopify Needs Incentive Alignment to Win in Enterprise, 3 Notables From BigCommerce earnings call, Instacart CEO Departs for OpenAI, and Shopify Reports Solid Earnings Amid Uncertainty

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