The Ferrero Group Acquires WK Kellogg for $3.1B

Retail
Written By Rick Watson

Ferrero is a global confectionery company known for brands like Nutella, Kinder, and Ferrero Rocher. Founded in Italy in 1946, it has grown into one of the world's largest sweet-packaged food companies.

WK Kellogg Co. is a North American cereal company focused on the ready-to-eat cereal business in the U.S., Canada, and the Caribbean.

The Ferrero Group announced that it will acquire the WK Kellogg Company for $23.00 per share in cash, representing a total enterprise value of $3.1 billion. A European confectionery company expands into a new category and a new region, sounds like a PE transaction, right?

Ferrero: Ferrero to Acquire WK Kellogg Co

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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