The Acacia Group Backs Common Thread Collective

Private Equity
Written By Rick Watson

The Acacia Group is a private equity and investment firm focused on building and transforming technology businesses. They partner with management teams to foster digital transformation for clients in both business and government sectors.

Common Thread Collective is an ecommerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue.

Private equity investment firm The Acacia Group announced that it made an undisclosed investment in e-commerce growth agency, Common Thread Collective.

Acacia Group: The Acacia Group Backs Common Thread Collective

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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