Skechers To Go Private in $9.4B 3G Capital Deal

RetailPrivate Equity
Written By Rick Watson

Skechers is an American multinational footwear and apparel company that designs, develops, and markets a wide range of lifestyle and performance footwear, apparel, and accessories for adults and children.

3G Capital is a global investment firm known for its focus on long-term value creation, particularly in brands and businesses.

Skechers has announced that consumer-goods private equity investor 3G Capital will acquire it at $63 per share in cash. The acquisition price implies an enterprise value of about $9.4 billion. Upon completing the transaction, Skechers will cease trading on the New York Stock Exchange. This is a leveraged buyout for a business that generates $9 billion in annual revenue, has 5300 global stores, and a loyal customer base. 3G Capital is betting that Skechers will operate profitably in the long term despite tariffs. Longtime CEO Robert Greenberg stands to collect a $1 billion payout and will remain with the company alongside other executives to run it and retain a stake in it.

Fashion Dive: Skechers to go private in $9.4B deal

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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