Shopify Invests in Nigerian Fintech Firm Nomba Led by Base10 Partners

Payments
Written By Rick Watson

Founded by Yinka Adewale (CEO) and Pelumi Aboluwarin (CTO) in 2016, Nomba offers payments and banking tools for business owners in Nigeria.

While Shopify continues to position itself as an eCommerce platform for entrepreneurs worldwide, in emerging markets it looks to be making bets on other platforms too.  In Nigeria, offers small and medium merchants the ability to accept payments via mobile and POS terminals.

Likely this investment gives them the ability to watch this market a little more closely.

BetaKit: SHOPIFY BACKS NIGERIA-BASED FINTECH NOMBA IN $30 MILLION ROUND

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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