Salesforce to Acquire AI-Prospecting Platform Bluebird

SaaS
Written By Rick Watson

Salesforce is the world's #1 AI CRM platform, providing cloud-based software to help businesses of all sizes manage customer relationships, improve sales, and leverage AI and unified data for productivity and better customer experiences.

Salesforce announced and closed the acquisition of the AI-prospecting platform Bluebird for an undisclosed amount. Bluebird will be added to Sales Cloud and Agentforce, and continues Salesforce's investment in AI.

Salesforce: Salesforce Signs Definitive Agreement to Acquire Bluebirds

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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