Levi’s to Sell Dockers to Authentic Brands Group for $311M

Retail
Written By Rick Watson

Levi's, known officially as Levi Strauss & Co., is a global apparel company renowned for its jeans. Founded in 1853, it's a leading brand in jeanswear and casual clothing, known for classics like the 501 jeans.

Authentic Brands Group (ABG) is a global brand management company that owns and develops iconic brands across various sectors, including sports, lifestyle, entertainment, and media.

Levi Strauss & Company will sell its Dockers brand to Authentic Brands Group for $311 million, with potential for an additional $80 million earnout. This divestiture enables Levi's to focus on its core business. Dockers, under Authentic Brands Group, is expected to see continued growth, particularly internationally, leveraging ABG's global licensing network.

Retail Dive: Levi’s to sell Dockers to Authentic Brands Group for $311M

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

Retail Merchandising Platform Flagship Raises $3.75M in Seed Funding
Next

Stord Acquires Ware2Go and Announces UPS Partnership