Harry’s Rebrands To Mammoth Brands

Retail
Written By Rick Watson

Mammoth Brands, formerly known as Harry's Inc., is a large consumer packaged goods (CPG) company. It is home to personal care brands like Harry's, Flamingo, Lume, and Mando. The company's mission is to "Create Things People Like More".

Harry's was supposed to exit to Edgewell, owner of Schick and Wilkinson Sword brands, for $1.37 billion, but it was blocked due to antitrust grounds. Six years later, the razor brand Harry's has rebranded to become Mammoth Brands, a holding company of several personal care brands. This new entity, which has generated $835 million in revenue, will continue acquiring and scaling brands. It has also founded Mammoth Good, an impact fund aimed at mental and physical health. Does this mean more personal care brands or consumer packaged goods brands, and how will this be funded?

The New York Times: Harry’s Razor Brand Seeks to Build a Consumer Goods Empire

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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