Generous Brands To Acquire Health-Ade Kombucha for $500M

Retail
Written By Rick Watson

Generous Brands is a portfolio company of Butterfly Equity focused on the premium refrigerated beverage sector.

Health-Ade Kombucha is a popular brand of organic, bubbly fermented tea. Made with cold-pressed fruits and vegetables, it is known for its smooth taste and gut-health benefits from live probiotics.

Generous Brands, a portfolio company of Butterfly Equity, announced that it will acquire Health-Ade from private-equity investors First Bev and Manna Tree Partners for a reported $500 million. The acquisition will enable Generous Brands to have a portfolio of products that generate almost $1 billion in retail sales.

WSJ: Health-Ade Kombucha Sells for $500 Million

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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