Data Integration Platform Fivetran Buys Census

PlatformsSaaS
Written By Rick Watson

Fivetran is a cloud-based data integration platform that simplifies moving data from various sources into cloud data warehouses.

Census is the first Universal Data Platform that brings data transformation, activation, and governance into one collaborative workspace.

Data integration platform Fivetran has announced it has acquired Census, a reverse extract, transform, and load (ETL) platform for an undisclosed amount. The strategic importance of this transaction should not get lost - this enables data to move into databases and then out of databases into sales and marketing tools. Fivetran, through this transaction, wants to own the entire journey from source to action. Once the transaction closes, the Census team will join the Fivetran team, and the Census brand will be folded into Fivetran.

Reactor: Fivetran Buys Census: What It Means and Why It Matters

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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