Confido Raises $20M to Build AI Operating System for CPG Brands

SaaS
Written By Rick Watson

Confido is an AI-powered financial operations platform designed specifically for the consumer packaged goods (CPG) industry.

Confido, an AI-powered finance and operations platform designed for the consumer packaged goods (CPG) industry, has raised $20 million in Series A and Seed funding. The new funding will be used to grow engineering and customer success teams and invest in product development.

Nosh: Confido Raises $20M to Build the AI Operating System for Scaling CPG Brands in Retail

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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