Channable Acquires Europe's Largest Google Shopping Partner Producthero

SaaSPlatforms
Written By Rick Watson

Channable is a multi-channel e-commerce technology platform that helps businesses manage their online sales and advertising efforts across various platforms.

Producthero is a next generation shopping platform and creates smart tools for Shopping advertisers.

European e-commerce data feed platform Channable has announced that it has acquired Producthero, a Google Shopping partner, for an undisclosed amount. The acquisition enables Channable to strengthen its feed management and PPC optimisation capabilities, and enables Producthero to widen its services away from being Google Shopping-centric. Channable acquired WakeupData in 2024, which had similarities with Producthero. Who would have thought that feed management and comparison shopping engines is still a thing in 2025?

LinkedIn: Channable officially welcomes Producthero 🎉

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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