Bonsai Secures $1.8M Investment for First-Party Marketing Intelligence Platform

SaaSPlatforms
Written By Rick Watson

Bonsai (bonsaidata.io) is a first-party marketing intelligence platform designed to help modern brands automate profitable growth by providing clarity on marketing spend ROI without needing data engineering or tracking cookies.

Bonsai, a first-party marketing intelligence platform, announced that it has raised $1.8 million in funding, which will be invested in product development and go-to-market initiatives.

PRNewswire: Bonsai Secures $1.8 Million Investment for First-Party Marketing Intelligence Platform

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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