Blue Yonder Acquires Optoro to Further Transform Returns Management and Extend Capabilities

Supply ChainSaaS
Written By Rick Watson

Blue Yonder is a global leader in supply chain management and omnichannel commerce fulfillment software. The company provides an integrated, AI-driven platform for retailers, manufacturers, and logistics providers to manage their supply chains end-to-end, from planning to delivery.

Blue Yonder has announced the acquisition of Optoro, a returns software platform, for an undisclosed price.

Business Wire: Blue Yonder Acquires Optoro to Further Transform Returns Management and Extend Capabilities

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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