Barrel Holdings Acquires AO2 Management, Strengthening Amazon Expertise

Agency
Written By Rick Watson

Barrel Holdings is a firm that acquires and grows digital and design agencies, offering agency owners an alternative exit strategy and recruiting future leaders for its portfolio companies.

Barrel Holding, a specialized agency holding company, has announced that it has acquired AO2 Management, a full-service Amazon agency, for an undisclosed amount. AO2 Management will operate as a standalone entity in the Barrel Holding portfolio.

KXAN: Barrel Holdings Acquires AO2 Management, Strengthening Amazon Expertise and Retail Media Capabilities

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
Previous

Magentic Emerges From Stealth and Raises $5.5M
Next

LVMH in Talks to Sell Marc Jacobs