Bambuser Acquires Virtual Shopping Business Hero from Klarna

Klarna is selling Hero, a virtual shopping platform that connects millions of shoppers with product experts via text, chat, and video, directly from a brand's ecommerce store.

Video commerce platform Bambuser has partnered with payment and shopping service Klarna and acquired Hero, a virtual shopping solution from the company. Simple question - describe Klarna in a few words.

Finextra: Klarna sells virtual shopping business Hero

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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