Accenture Song Acquires Superdigital as Marketing Shifts to Social-First

Marketing Services

Oct 24

Accenture Song is the tech-powered creative group within the global consulting firm Accenture, focused on helping clients grow by blending creativity, technology, and data.

Accenture Song, the marketing services division of consultancy Accenture, has announced the acquisition of Superdigital, a social and influencer agency, for an undisclosed amount.

Marketing Dive: Accenture Song acquires Superdigital as marketing shifts social-first

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Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/

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