APPRL acquires by Sweden's Klarna

Marketing
Written By Robin Mendiola

Performance-based influencer marketing, made for e-commerce brands, and an invitation-only service for digital content creators.

This is the most interesting acquisition in a while, a payment company getting into the marketing space. Is it the start of a trend? I'm not sure. But payment companies than can bring eyeballs to their brands are more valuable than normal payment companies.

Reuters: Sweden's Klarna buys influencer marketing platform APPRL

Robin Mendiola
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