Walmart's Holiday Plans Shows ... There Will Be Blood
Walmart, not satisfied with only one Black Friday event, is holding two. And with it, it raises the question to me -- is Walmart executing Amazon's strategy better than Amazon itself? And by that I mean -- your margin is their opportunity. And while the world is speaking about potential rumored Amazon layoffs, better to speak about what Walmart is actually doing.
What are Walmart's key strategies and events planned for the holidays?
Here's what's planned:
a clever Dr. Seuss-inspired campaign called "WhoKnewVille" which draws attention to the fact that Walmart has a lot of brands most people don't even realize.
3 new Deals events. Two weeks prior to Black Friday, Black Friday itself, and then Cyber Monday. Cyber Monday being an online-exclusive event.
What is Walmart's core advantage over other retailers this holiday?
You see, unlike a lot of retailers, Walmart is used to operating at low margins. And with the growth in profit dollars due to digital services revenue, Walmart is actually in a much better position to drink your milkshake. More deals than ever, more selection than ever, with some of the best execution in the industry means one thing to me. Walmart is in a position to clean up this holiday. While the industry has historically focused a huge amount of attention to Amazon being "the everything store", Walmart is coming on strong, growing at least double Amazon, and may even have sharper pricing this holiday.
Which retailers are most at risk this holiday season?
One thing is clear -- if you are not prepared to operate at Walmart's low margins and high execution, you will be left in the dust as a retailer. Amazon can compete, but who else can?
Not Target. Not Kohl's. Not Macy's. Costco is the only other name that comes to mind - but it does not have the wide assortment Walmart does.
Expert Consulting: How Will You Grow Your eCommerce Company?
When growth is elusive, I am an expert at asking incisive questions to surface the real issues and then present straightforward ideas that your team can actually implement.
Mistakes are expensive. They cost money, of course. What’s worse is the opportunity cost. I work with investors and management teams worldwide to help them get a handle on their digital business plans to execute a clear path forward.
For more on Retail, you might also like:
