The LLM Answer Engines An Important Part of Everyone in Retail Retailer's Future
While there can be legitimate debate about whether or not we see a "headless" automted agentic buying scenario in our future, and how far off that is, and the magnitude of it... one thing is pretty much not able to be debated:
the primacy of Google as the "answer engine for everything" is being challenged in a fundamental way that has not happened in the last 25 years. The reason?
Consumer Behavior.
You can just feel it out there. I can even overhear basic conversations in the park where random families are talking about "asking chatgpt" about something.
With that said, I am proud to be an advisor for ReFiBuy.ai, Scot Wingo's latest startup in the agentic commerce space. I don't personally advise a lot of companies -- on purpose. Especially now as a new father, I have to be choosy with how I spend my time. When Scot approached me earlier this year about his new company, however, it was an easy decision. I got my start in software right out of school as a software engineer for Scot and Aris way back in the day.
and btw -- If you haven't checked out his retailgentic newsletter, I would bookmark that as well ;-)
What's new today? The launch of the ReFiBuy Commerce Intelligence Engine which ensures that your catalog is enriched, distributed, and monitored out in the LLMs that matter today.
This means they leave your catalog better than how they found it, not only the catalog itself (which you can feed back into other channels) but also on the engines themselves.
Exciting to see this major new milestone in their journey.
