You Cannot Catch Up - Focus on Right Now

Consulting
Written By Rick Watson

I still find it fascinating.

You have dozens, maybe hundreds of employees. You are spending millions of dollars on many new initiatives.

They watched years pass by as market trends developed and passed. Competitors built and rebuilt. Yet many companies out there are in such a hurry to do "something" ANYTHING to catch up. Immediately.

Let me let you in on a little secret. You can't "catch up" and you shouldn't even try. The world is different. Consumers are different than they used to be. You can't rewind the tape and then play it forward again with a different outcome. You can only plan your next few moves.

Repeat after me: "You are where you are for a reason." The sooner you accept it, the more realistic you can make your plans and start thinking about why consumers should care about what you are doing RIGHT NOW and in the near future.

Rick Watson

Rick Watson founded RMW Commerce Consulting after spending 20+ years as a technology entrepreneur and operator exclusively in the eCommerce industry with companies like ChannelAdvisor, BarnesandNoble.com, Merchantry, and Pitney Bowes.

Watson’s work today is centered on supporting investors and management teams incubating and growing direct-to-consumer businesses. Most recently, in partnership with WHP Global, Rick was a critical resource in architecting the WHP+ platform, a new turnkey direct to consumer digital e-commerce platform that powers AnneKlein.com and JosephAbboud.com.

Watson also hosts a weekly podcast, Watson Weekly, where he shares an unbiased, unfiltered expert take on the retail sector’s biggest players.

In the past year alone, Rick has spoken at many in-person and virtual events as well as podcasts on topics ranging from retail/ecom to supply chain/logistics and even digital grocery including CommerceNext IRL, ASCM Connect, and Retail Innovation Conference.

https://www.rmwcommerce.com/
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